Throughout the course of the semester, we've been asked at various points what our thesis framing statements are. The framing statement became a special point of emphasis in our Service Entrepreneurship class taught by Steven Dean. In this class, we were walked through the basics of conceptual modeling, a useful practice that, while tricky and time-consuming to nail down correctly, paid off large dividends once the modeling work has been completed. The act of modeling itself is one that is deliberate and needs to be taken step by step - and in this sense is a meta practice, being more concerned with the structure of structures, i.e. the design of structures of thought, of understanding, of knowledge, than with the design work itself. The concept map below is the result of many, many iterations and many hours spent trying to distill Unbound into its constituent concepts with the aim of developing a lexicon marked by a certain economy of language that was still descriptive enough to avoid oversimplification. If the map seems simple when you read through it, I won't be offended; a good concept map makes the complex seem simple and somewhat obvious.
Today will be the last post [for now] about the services that I came up with as a part of my thesis. The original assignment asked for the 2nd year students at Products of Design to come up with two service ideas by using a presentation template as a generative tool for fleshing out our concepts. In addition to this, we were to brand the services in order to better convey the meaning and intent of them, and to make them seem more real. The human imagination is like a vine - if you put a structure in place that it can grow and wrap around, it can ascend to heights that are unbelievable [irony sort of unintended]. And so, I want to walk you through the decisions that I made when pulling together a brand for each of my services.
Today, I will share with you the first of two services for wheelchair users that I designed for last week's design sprint. We were tasked with "designing for service", a practice that seems initially seems straightforward. Uber, Lyft, Seamless, Amazon - these are services that we interact with on a daily basis. These are the types of ideas that seem so blindingly obvious once you've seen them, but can be tricky [to say the least] to design and conceptualize from scratch, not least because they rethink paradigms of what it means to ride in a cab, or order delivery or shop for cleaning supplies [among other things].